Saturday, September 22, 2018

Arround, The First Decentralized Ecosystem Harnessing Augmented Reality to Engage Audiences

Augmented Reality (AR) Concept

  • The technology that overlays information and virtual objects on real-world scenes in real-time. It uses the existing environment and adds information to it to make a new artificial environment.
  • The basic idea of augmented reality is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time.
  • The origin of the word augmented is augment, which means to add or enhance something. In the case of Augmented Reality (also called AR), graphics, sounds, and touch feedback are added into our natural world to create an enhanced user experience.

Augmented Reality & Virtual Reality

On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world.
  • Augmented reality is the integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
  • Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists.

Introduction

Arround aims to be the first decentralized ecosystem harnessing augmented reality (AR) to engage audiences, could provide benefits to users, advertisers, and developers of content. Ideally, users will be able to enjoy an innovative new environment, advertisers will have an all-new way to reach their intended audience, and AR developers will have a whole new market for their content.

ARROUND Blockchain Features

Blockchain and smart contracts:
• Will be the foundation of the payment system used on the platform and will protect the funds in users’ token wallets.
• Will ensure the intellectual rights of authors to content purchased and distributed on the platform.
• The rights to the long-term lease of AR space will give tenants an opportunity to make money on advertising displays on their AR space.

Advantages of Arround

ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements:
  1. A disruptive universal advertising network.
  2. An augmented reality marketplace.
  3. A social platform.
  4. The next generation AR map that will create a backbone for AR projects around the world.

The Platform

ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.

The ARR Tokens

The platform will release its own token, the ARR, to support all transactions within the platform, with blockchain warranting the intellectual property and privacy rights as well as the commercial interests of all the involved parties.
  • The ARR is the fundamental unit of exchange within the ARROUND platform, and all commercial activities, although they may be priced in fiat currency, will be conducted in ARR tokens.
    ARR tokens are used by the platform’s users to purchase or lease digital items or services from connected developers and by commercial parties in order to run advertising and marketing campaigns.
  • Tokens can be used to motivate users to view advertising and marketing campaigns, plus provide an incentive for users to map their environment, therefore contributing to the creation of an augmented reality backbone network. Usage of the backbone can be provided to third parties through payment in ARR tokens.
  • The ARR token will be released on the basis of ERC20 smart contract on Ethereum blockchain and will
    also be traded on cryptocurrency exchanges.
Fiat money and cryptocurrency circulation on the ARROUND platform:
• Users and advertisers can buy ARR tokens for fiat money or cryptocurrency on exchanges and use them in the ARROUND platform
• All payments within the system will be made using ARR tokens which can be exchanged automatically

Finally

  • Augmented Reality is quite a different proposition. While VR has dominated the news, AR is quietly breaking new ground in the enterprise sector. Where VR lets users escape into a totally different reality, AR overlays digital imagery onto the reality people are experiencing.
  • Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.
Author of the article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
✅My Ethereum Address: 0xA009D96EFB69bC8e328d43c4d18dd9B6d7422BC8
Posted by at No comments:
Labels: , , , ,

Friday, September 21, 2018

SportsFix Introduces Its Digital Stadium that Combining the Exclusion of Live and Video on Demand Sports Content

Digital Sports Content Overview

  • There are all ready a lot of sports fans using mobile digital devices, sixty percent of smart phone and tablet owners "consume sports related content on their devices at least once a day." Since almost everyone owns at least one tablet or smart phone, that's a lot of eyeballs.
  • Most sports fans are all ready using social media and other digital outlets to find out about their favorite teams, athletes or events.
  • Fans love sharing their in-game reactions or analysis over social media, and many fans use the Internet to look up scores. Considering the amount of time sports fans are spending on these platforms, digital sports marketing is an ideal avenue for any brand.

What is The Digital Stadium

The Digital Stadium creates a token economy around the biggest Sports Events where fans can engage with their favorite clubs and sponsors powered by the SportsFix Token.

The Digital Stadium Marketing Engine (DSME)

The DSME is a tool set developed by SF, acts for each DS as a content management system harnessing the social media accounts of fans who attend games to unlock new tiers of the DS for better features. The DSME powers the game day passes, club growth model, and sponsorship model.

Market Strategy

SF will be employing a four pronged strategy around their Digital Stadium economy as seen below:
1. Game Day Passes
  • Fans can earn SFT initially from clubs and later from sponsors to redeem game day passes in return for doing specialized posts via the Game Day Pass marketing engine.
  • Seed tokens given to clubs will support reaching quickly critical mass to attract sponsors and advertisers.
  • The mechanics of how game day passes are distributed creates a sustainable growth loop of bringing new fans into the Digital Stadium via their social network feeds.
  • SportsFix will be able to convert a fanbase into a legion of evangelizing early adopters by creating a self marketing network effect.
2. CLub Growth Model
  • The club growth model is kicked off by getting the buy in of sports clubs/teams to officially endorse their digital (SuperFan) stadiums.
  • Clubs are provided with their own DSME allowing them to set up their own bounty prizes in SFT to nurture fan engagement.
  • Clubs can assign tasks and reward fans with bounty prizes that can be redeemed in their Club tokens for autographs, special player access events, and digital downloads.
    These tasks create ample opportunities for sports clubs to have direct 1 on 1 engagement opportunities with their fans.
3. Sponsorship Model
  • SportsFix's DS economy creates a unique opportunity for sponsors to “micro-sponsor” our DS or specific digital content for short-term periods (Season, Weekend, Match) at a fraction of the traditional sponsorship costs.
  • The DS economy allows for a sponsor to engage with a fan base by purchasing game day passes or deeply discounting them by paying for a portion of the tickets.
    This creates a new “fan and sponsor” relationship where sponsors can buy game day passes for fans to enjoy the game.
4. Micro-Advertising Model
  • The advertisers decide on the expenditure limits and only being charged by the ads that were shown.
  • Advertisements consist of both banner and video ads that could be tailored on when it should be displayed.
  • The deep integration Software Development Kit (SDK) allows advertisers to customise the advertisement experience along with Inline mechanism to offer and complete a transaction within the browser In-Game experience.
    Deep integration allows endless possibilities to enable a direct, impulse based In-Game Shopping experience.

Token Model

Token Metrics

Token Allocation

Finally

After SFT are issued, sponsors will be able to spend SFT in a number of creative ways that allows for different levels of engagement and influence in the digital stadium. This includes but not limited to:
• Logo placement on Game Day Pass
• Social media sharing (E.g. status update, shoutout, hashtag etc.)
• Naming rights to Digital Stadium
• Sponsored video
• Logo layered graphics around big moments
• Sponsoring of marketplace
Author of article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
✅My Ethereum Address: 0xA009D96EFB69bC8e328d43c4d18dd9B6d7422BC8
Posted by at No comments:
Labels: , , , ,

Wednesday, September 19, 2018

SportsFix Builds the next Generation live streaming platform for Sports Fans

Digitalisation has invaded all areas of society, with sport certainly no exception. It has transformed fans’ relationships with their club or athlete, shrinking the metaphorical gap between the spectator and what’s happening on the field of play or training pitch. For players too – both professional and amateur – it has augmented performance, pushed boundaries and removed barriers.

The Goal

SportsFix is Building the next Generation live streaming platform for Sports Fans.

The Mission

Sportsfix Mission is to redefine the sports content market by:-
  • Cutting out the middlemen
  • Connecting rights holders directly to fans through the SportsFix ecosystem.
    This provides new revenue streams to rights holders and SportsFix alike and nurture the very premise of what sports fans are seeking. Combined with blockchain technology, SF will secure identity, payments, user viewing rights and act as a revolutionary marketplace for all providers and consumers of sports.

SportsFix Architecture

  • A framework of smart contracts is developed to automatically place transactions with various features such as unlocking, calculating and monitoring elements to provide a secure and transparent solution.
  • SF pledging transaction is initiated by the fans to unlock future content, for which they require to have SFT which can be bought either via an exchange or when they receive game day passes from their favourite clubs.
  • Once a fan pledges, a smart contract is run to place the transaction for which the users have full transparency of viewing.
  • The platform will utilize smart contracts to hold the fee and perform disbursement of the collected funds on obligations met as explained below.
Overall SportsFix Architecture engagement with the Ethereum network and the Fans.

The Digital Rights Management System with the BlockChain subsystems as the main catalyst.

Product Roll-out

1. Phase 1
  • SF currently stands as an OTT 1.0 video streaming platform leveraging best-in-class streaming infrastructure from AKAMAI, AWS and other best-in-breed vendors.
  • Unique partnerships with major regional telecoms, retailers and other distribution partners allows SportsFix access to hundreds of millions of new users to grow its base.
  • The content strategy is positioned to meet the demands and match the demographics in each market.
2. Phase 2
the platform will be extended to an OTT 2.0 decentralized ecosystem composed of two components including the Content Vault and Digital Stadium
  • Sports fans will be able not only to watch content, but to participate in the voting and distribution of popular global sports media rights.
  • This ecosystem will be powered by the SFT, a utility token based on the Ethereum blockchain.

The SWOT Analysis

SWOT analysis is a framework used to evaluate a project's competitive position by identifying its strengths, weaknesses, opportunities and threats. Specifically, SWOT analysis is a foundational assessment model that measures what the project can and cannot do, and its potential opportunities and threats.

SportsFix SWOT Analysis

Now we'll run the SWOT analysis on the SportsFix Project to evaluate it.
1. Strength
• Strong relationship with sports content right holders globally
• Strategic content agreements and partnerships with league and sports club
• Strong partnerships with telcos and other operators
• Sachet pricing model
2. Weakness
• Existing platform limited to niche content
• No premium content (yet)
• Brand awareness
3. Opportunities
• Huge market potential in ASEAN (650M population)
• Mass market adoption of cryptocurrencies
• Decentralized/unbiased ownership model
4. Threats
• Piracy
• Competition from Traditional Pay TV
• Slow internet speed in emerging markets
• Content lock-up from “big players”

Finally

For every DS, a pledging period is defined within which all the user’s pledges must go through. Upon reaching the required number of pledging tokens within the pledging period, pledgers receive the viewing entitlement in the blockchain viewership ledger which are traceable by the owners. SF maintains a DRM system to create viewing entitlements. Users are granted with entitlements keys stored in a blockchain viewership ledger that represents their viewing right by which they are able to access/unlock the contents which can be viewed in the DS.
Author of article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
✅My Ethereum Address: 0xA009D96EFB69bC8e328d43c4d18dd9B6d7422BC8
Posted by at No comments:
Labels: , , , ,

Tuesday, September 18, 2018

The SportsFix Digital Stadium, The Ultimate Fan Experience

Sports fans love social media. That's why digital sports marketing provides a great opportunity to reach millions of sports fans. and while watching their favorite sports, fans often post game reactions to social media or check the stats on their fantasy teams. Sports are an ideal platform for digital marketing because they are essentially a series of one unpredictable event after another. A game changing play can happen at any moment, and that means marketers can't wait hours after the game is over to interact with fans.

Why SportsFix

  • SF presents a revolutionary digital sports content ecosystem based on Blockchain technology
  • Debundling and decentralising sports media rights
  • Enforcing trust and immutable transparency via SF Tokens (SFT) and smart contracts built on the Ethereum network.

Advantages of Using The Blockchain

  • Blockchain will empower fans to utilise SFT that are shareable, transferable and usable by anyone throughout a fully auditable and valid ledger of transactions guaranteeing ease and trust to use SF services, as entries into the ledger can only be made if they are validated by the system.
  • This will create the basis for an immutable and solid form of user interaction where not only transactions are viewable and traceable by public, or amongst the participants involved in those transactions, but also reliable as it is exploits a secure public network that is not managed by a third party.
  • SportsFix blockchain infused platform will allow an open and unbiased system with transparent rules where users’ content contribution, engagement and voting results become part of an immutable system of decentralized public and private ledgers.

What is SportsFix Digital Stadium

The SportsFix Digital Stadium is the ultimate fan experience combining the excitement of live and Video on Demand (VOD) sports content with the power of social media, gamification, predictions, fantasy leagues and e-commerce all driven by the SFT.

SportsFix Digital Stadium Features

• Watch – To watch live games and videos on demand
• Voting – Fans can pledge SFT for their desired content
• Pay – Fans can use SFT to purchase game day passes or subscribe as a digital season passholder
• Social Share – Function enables fan to share activities on their social media platforms (e.g.FB, IG, Twitter)
• Earn/ Loyalty – Fans can accumulate individual and community points based on activities (e.g. UGC, social sharing, etc.)
• Wallet – To view balance of tokens
• Leaderboard (Group) – Group leaderboard system enables different fan bases to compete against each other on social media influence (Metrics include upvotes, member acquisition, content generated etc.)

SportsFix's Analytics Platform

Besides leveraging blockchain technology, SF will develop a sophisticated analytics platform to engage:
  • The fans using a system of proprietary algorithms combined with machine learning and game theory models which allows us to deliver highly personalized content based on various data points.
  • Fan behaviour and interactions throughout the system are captured, logged and analyzed in our SF Analytics system in order to evolve a smarter service that acknowledges fans’ individual preferences.
  • SF Digital and SF Media in storing, dealing and processing personal data of the purchaser/ SF Token holder.

Finally

SF will engage with the fans to create a unique user profile that helps to curate their favorite sports content based on their behaviour and preferences. SF’s reward system is designed to create a compulsive loop for engagement, elevate status among fans, and recognize loyal fans that help grow the digital stadiums.
This encompasses a host of activities that harness value into the ecosystem such as usergenerated content, voiceover talent, content voting, community building and social media sharing.
Consequently, fans will be encouraged to engage and actively participate with their favourite content.
Author of article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
✅My Ethereum Address: 0xA009D96EFB69bC8e328d43c4d18dd9B6d7422BC8
Posted by at No comments:
Labels: , , , ,

Arround Provides the World with a Captivating New Digital Environment

What is the Augmented Reality

It's an enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user’s view of the real-world, thus enhancing one’s current perception of reality.

Augmented Reality (AR) Overview

  • Augmented reality is used to enhance natural environments or situations and offer perceptually enriched experiences.
  • With the help of advanced AR technologies the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world. This information can be virtual or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space.
  • Augmented reality also has a lot of potential in the gathering and sharing of tacit knowledge.
  • Augmentation techniques are typically performed in real time and in semantic context with environmental elements. Immersive perceptual information is sometimes combined with supplemental information like scores over a live video feed of a sporting event. This combines the benefits of both augmented reality technology and heads up display technology.

Why ARROUND

Arround is providing the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences.

ARROUND Introduces its Platform

ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.
  • Established partnerships with global brands
  • Token plays vital role in fuelling business model
  • AR market growing at breakneck speed (65% CAR)
  • MVP available on iOS & Android
  • Innovative and comprehensive product
  • Experienced team with excellent track record

The Platform Architecture

The ARROUND platform comprises four key elements that are all connected via blockchain, which combine to create a complete AR ecosystem that will allow the project to thrive.
1. AR MAPS
The AR Map links directly to the social network and to the advertising solution.
2. AR STORE
The AR Store will allow users to conduct the sale and lease transactions of content and services offered on the platform.
3. AR ADNET
The idea behind the service is to provide an outlet for brands, organizations and offline retail stores to engage in advertising, marketing and information campaigns in augmented reality.
4. AR SOCIAL
The core concept of the network is to bring augmented reality into a social setting, allowing every user to create and share AR content with their friends

ARROUND Business Model

The platform and ecosystem created by ARROUND will be based on the following business model:
• The ARROUND platform will earn money by showing advertisements as well as through the lease of map data.
• All prices inside the system will be set in fiat currencies.
• Payments for ads and purchases inside the system will be made using ARR tokens. Tokens can be bought using both cryptocurrencies and fiat money.
• Benefits for users: discounts, bonuses and rewards for performing tasks from advertisers; token transfers between users.
• Income sources for service providers: payment for premium content by advertisers and users.
• Income of blockchain node holders and the owners of servers with content: a share of transaction fees paid automatically and automatic payments from the Network Development Fund (NDF). All these payments are expected to be made using smart contracts.

ARROUND Tokens (ARR)

  • The ARR token will be released on the basis of ERC20 smart contract on Ethereum blockchain and will
    also be traded on cryptocurrency exchanges.
    The platform will release its own token, the ARR, to support all transactions within the platform, with blockchain warranting the intellectual property and privacy rights as well as the commercial interests of all the involved parties.
  • The ARR is the fundamental unit of exchange within the ARROUND platform, and all commercial activities, although they may be priced in fiat currency, will be conducted in ARR tokens.
    ARR tokens are used by the platform’s users to purchase or lease digital items or services from connected developers and by commercial parties in order to run advertising and marketing campaigns.
  • Tokens can be used to motivate users to view advertising and marketing campaigns, plus provide an incentive for users to map their environment, therefore contributing to the creation of an augmented reality backbone network. Usage of the backbone can be provided to third parties through payment in ARR tokens.

Finally

ARROUND had been built to be a flexible platform that is just as comfortable in serving up additional on-demand information as it is in promoting brands and advertising messages.
Author of the article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
✅My Ethereum Address: 0xA009D96EFB69bC8e328d43c4d18dd9B6d7422BC8
Posted by at No comments:
Labels: , , , ,

Thursday, September 13, 2018

ARROUND, The Unique Decentralized Economic and Technological Infrastructure Supporting The AR Ecosystem

Introduction

  • Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. Unlike Virtual Reality (VR), AR does not create the whole artificial environments to replace real with virtual one. AR appears in direct view of an existing environment and adds sounds, videos, graphics to it.
  • Augmented Reality (AR) may not be as exciting as a virtual reality roller coaster ride, but the technology is proving itself as a very useful tool in our everyday lives.
    The primary value of augmented reality is that it brings components of the digital world into a person's perception of the real world, and does so not as a simple display of data, but through the integration of immersive sensations that are perceived as natural parts of an environment.

Popularity Growth of AR

From social media filters, to surgical procedures, AR is rapidly growing in popularity because it brings elements of the virtual world, into our real world, thus enhancing the things we see, hear, and feel. When compared to other reality technologies, augmented reality lies in the middle of the mixed reality spectrum; between the real world and the virtual world.

What is ARROUND?

ARROUND is a unique decentralized economic and technological infrastructure supporting the augmented reality ecosystem.

Introduction to ARROUND

  • ARROUND is an advanced communication platform powered by blockchain that gives its users a beautiful personalized digital world, advertisers a new and exiting channel for their campaigns and offers AR-developers a vast sales market for their software and hardware.
  • Every aspect of this universal AR ecosystem is fine-tuned to deliver a next-generation augmented reality experience that will form the next-generation backbone for the fast growing AR space.

ARROUND Mission

ARROUND fully recognizes the opportunities that this market offers and intends to utilize the powerful combination of blockchain and augmented reality to:
• Offer smartphone users (and later on users of smart glasses) a way to quickly create, share and enjoy augmented reality experiences via a privacy focused social network.
• Provide offline retailers, brands and organizations with a powerful new way to engage consumers utilizing a variety of immersive and engaging advertising solutions based on augmented reality technology.
• Create a marketplace for AR developers globally and other entities to engage with the public and monetize their applications, and provide them with a test environment via a robust SDK and API in order to enable this.
• Develop a crowd-sourced 3D spatial map of the world to provide an information backbone to power the next generation of AR applications and services that require pinpoint accuracy in a real world environment.

ARROUND’s Stand Out Feature

ARROUND’s advertising solution is a game changer. It brings consumers, offline retailers and big data together for the first time, extending the effectiveness of mobile ads directly to the point of sale. Through the integration of our crowd-sourced AR Map, high street stores finally have access to the same digital marketing tools that e-merchants have been using for years. Bricks and mortar stores will be able to attract customers directly to products within their shops, based on socio-demographic and interest based targeting techniques.

Conclusion

The AR landscape is growing rapidly. Although ARROUND is focused on the consumer end of the market, augmented reality has already been heavily adopted within the military, industrial and medical sectors, where heads up displays are already a reality.
Within the US, the growth in AR usage is incredibly strong, which in turn is driving investment and development of the technology.
Author of the article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
✅My Ethereum Address: 0xA009D96EFB69bC8e328d43c4d18dd9B6d7422BC8
Posted by at No comments:
Labels: , , , ,
Subscribe to: Posts (Atom)