Sunday, September 2, 2018

Spuul Aspiring to Make Available High Quality Streaming Content at Affordable Prices

Spuul Aspiring to Make Available High Quality Streaming Content at Affordable Prices
The entertainment industry is part of the tertiary sector of the economy and includes a large number of sub-industries devoted to entertainment. However, the term is often used in the mass media to describe the mass media companies that control the distribution and manufacture of mass media entertainment.
The entertainment market is one of the largest parts of the global economy. Almost every country in the world either has its own entertainment industry or watches content created by other countries.

Spuul Overview

  • Spuul was launched in 2012 and since then has been one of the most innovative Video On Demand (VOD) platforms in the world.
  • Spuul has over 60 million users and over 4 million paid subscribers as at the end of March 2018.
  • Spuul was the first platform to allow users and subscribers to download and watch content offline.
  • At the moment, Spuul is adding more than a million users every month at an increasing rate
  • By the end of December 2019, Spuul is targeting to have a community of more than 80 million viewers.

Spuull Goal

Spuul’s ambition has always been to make available high quality streaming content at affordable prices, especially in developing markets.

What is Spokkz

It's a community powered film & tv blockchain ecosystem.

Market Problem

Despite the size of the industry, the nature of content creation and its funding has remained traditional. There are five major issues being faced by this traditional industry model:
  1. Someone with a good idea or script reaches out to a host of large producers, who in turn, fund the creation of a movie either by themselves or through a syndicate of investors. This approach is similar for other forms of content such as Sports, eGames etc. with some variations.
  2. After the content is created, it is then either pre-sold or sold postproduction to cinemas, TV broadcasters and other distributors. This presents significant risks to the producers as they need to fund the creation of the content until it goes live with no clear idea whether they will be able to cover their production costs.
  3. Content creators are increasingly losing their ability to optimise their earnings as intermediaries like cinema chains, OTT players, YouTube, etc., are taking the lion’s share of the revenues with less and less going to the content creators themselves.
  4. On the other hand, viewers are not acknowledged for their contributions. The data provided by viewers such as reviews, ratings, and other forms of commentaries are immensely valuable but they are not rewarded in any way. In fact, on platforms like YouTube, the viewer has become the commodity and advertisers are provided tools to target his/ her likes and preferences.
  5. Advertisers are increasingly unable to measure their effectiveness in reaching their audience. Digital advertising has become increasingly complex and with the growing importance of third party affiliate networks, Advertisers are paying for advertising and promotions but the effectiveness and measurement of this has become more and more opaque and less reliable.

Spuul Solution

  • The current streaming content ecosystem is broken in serious ways. Spuul believes that by using the blockchain this friction can be removed from the ecosystem and both viewers and content creators can be more equitably rewarded.
  • Spuul is uniquely positioned to do this as it has a significant following of viewers who are interested and pay for premium content and we intend to leverage this platform to compete with the biggest studios in the world through building a community of stars, producers, and viewers to create a virtuous cycle.
  • In addition to the viewer base, Spuul will leverage its existing ecosystem of stars, content producers, publishers, telecommunication networks, and ecommerce providers to drive usage and leverage the need and adoption of the SPOKKZ tokens.

The Steps of The Solution

  • Private Token Issuance – Making it easier for content creators to create content by getting viewers to pre-fund their production by committing upfront to watch that piece of content.
  • Community Engagement Rewards – Tokens will be used to encourage the community to provide better analysis, reviews and ratings. Tokens will also provide an incentive for people to share comments and be rewarded for their effort.
  • Viral Reward Token - Provide incentives for the community to view content, watch advertisements, share content to both Spuul viewers and non-users and benefit from the sharing.
  • Content Distribution Rewards - Implement the Spuul P2P protocol to enable content sharing between viewers and reward users for sharing the content.
  • Secure Token Wallet – To enable all Spuul viewers to be rewarded in Tokens, they will implement an ERC20-based wallet system into Spuul’s existing wallet. Eventually, the tokens in this wallet will be linked to exchanges that support their SPOKKZ token and will allow users to buy and sell SPOKKZ.

Finally

All in all, the current state of accessing funding to create content and to monetise this content has not changed much since it started in the early 1900s. Media moguls and empires control the creation and distribution of content and customers are being forced to pay more and more for content.
With the introduction of SPOKKZ, Spuul hopes to be disrupt the industry using this innovative blockchain solution.
Author of article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
Posted by at
Labels: , , , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)