Wednesday, September 12, 2018

ARROUND will Give Anyone the Ability to Experience the World in AR

Introduction to Augmented Reality

  • Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are "augmented" by computer-generated perceptual information sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.
  • The overlaid sensory information can be constructive or destructive and is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment.
  • In this way, augmented reality alters one’s ongoing perception of a real world environment, whereas virtual reality completely replaces the user's real world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.

Augmented Reality (AR) vs Virtual Reality (VR)

Unlike virtual reality, which requires you to inhabit an entirely virtual environment, augmented reality uses your existing natural environment and simply overlays virtual information on top of it. As both virtual and real worlds harmoniously coexist, users of augmented reality experience a new and improved natural world where virtual information is used as a tool to provide assistance in everyday activities.

The Blockchain Overview

A blockchain is a digitized, decentralized, public ledger of all cryptocurrency transactions. Constantly growing as ‘completed’ blocks (the most recent transactions) are recorded and added to it in chronological order, it allows market participants to keep track of digital currency transactions without central recordkeeping. Each node (a computer connected to the network) gets a copy of the blockchain, which is downloaded automatically.

What is ARROUND?

ARROUND is a decentralized augmented reality (AR) platform with a mission to give anyone the ability to experience the world in AR, and provide a place for developers to realize the potential of their applications.

Why ARRROUND?

ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements:
  1. A disruptive universal advertising network.
  2. An augmented reality marketplace.
  3. A social platform.
  4. The next generation AR map that will create a backbone for AR projects around the world.

Market Problems

- The public is hungry for AR content
The public expects and demands ever more engaging augmented reality content.
- AR developers have little opportunity to reach the consumer market
Demand for mobile advertising is growing, but the public is tired of traditional approaches.
- The mobile marketing channel is saturated
A growing army of AR developers need a marketplace for their products & services.

ARROUND Solution

  • ARROUND offers a disruptive and fully functional AR social platform available for iOS and Android, which will also be ported to consumer smartglasses.
  • The use of blockchain ensures IP rights and the AR Store provides a staging area to test new products and services, which ultimate contributes to the development of the social network.
  • ARROUND offers a new and engaging way for advertisers, brands and organizations to reach their audience in a way that both delights them and informs them.

Finally

ARROUND’s unique augmented reality ecosystem has already attracted the attention of a diverse range of commercial partners, including a number of global brands. In the first case, these partners will allow ARROUND to commercialize its offering, allowing the company to fine tune its strategy while at the same time generating revenue.
Author of the article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
✅My Ethereum Address: 0xA009D96EFB69bC8e328d43c4d18dd9B6d7422BC8
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