Sunday, July 1, 2018

Features of NOIZ Ecosystem

The NOIZ ecosystem will have 1 token, the NOIZ Token. This will facilitate all the advertising campaigns and smart contract creation while also operating as coupons, airdropped by the advertisers and publishers to consumers.

Actors in the NOIZ Ecosystem

NOIZ
• Ad exchange network; the hybrid of a smart-contract blockchain and AI network, connecting advertisers and publishers (see point 5b for more details).
NIKOLA
• Cognitive AI bot creating a dialogue and engagement between consumers and ads.
• Records, collects, authenticates and analyzes consumer intents.
Advertisers
• Pay digital advertising fees to receive NOIZ tokens, which are then used to pay for ad creation on NIKOLA, ad placement, and consumer engagement.
• Can offer coupons to consumers in exchange for a pre-set number of tokens; coupon is not offered unless consumers complete necessary actions.
• Can donate tokens, which are received through coupon exchange, to social impact projects. Donation records to a charitable cause will be shared with the advertiser.
• Post a social polling campaign, thereby offering NOIZ tokens directly to consumers for sharing their personal data or answering survey questions.
• Can be banned for wrongful ads or wrong business practices via consumer based consensus, thereby filtering out malicious advertisements from the NOIZ network.
• Can be approved by consumer based consensus, enabling legal businesses to continue operating
(unlike centralized networks, such as Facebook and Google, have banned innocuous advertisements).
Publishers
• Receive NOIZ tokens in exchange for their advertising space from the advertisers.
• Can donate tokens to social impact projects. Donation records to a charitable cause will be shared with the publisher.
• Can pay tokens to consumers in exchange for specified personal data.
• Can offer coupons to consumers in exchange for a pre-set number of tokens; coupon is not offered unless consumers complete the necessary actions.
Example: If a consumer provides 60 character comments on 10 articles in 1 week, a coupon for free subscription is offered.
• Can be banned for wrongful media, malicious activities, fake news, etc. by a consumer based consensus.
• Can be approved by consumer based consensus, securing their publications as being trusted.

Features of NOIZ Ecosystem

Peer to Peer Advertising Marketplace

NOIZ intends to be a peer to peer ad marketplace where advertisers and publishers can directly connect with one another through the NOIZ platform and make an advertising agreement powered by a smart contract. Advertisers will be able to enlist their ads, which publishers can opt to pick up, or they [advertisers] can directly approach publishers and apply for the enlisted rates of banner advertising on the publisher’s media network.

Peer to Peer Consumer Data Marketplace

Advertisers can collect consumers’ shared data that match specific criteria by launching a campaign (powered by a smart contract). Consumers will be able to decide what data they wish to share and with whom. Consumers will be rewarded with NOIZ tokens for sharing their data with the advertisers and publishers.

Coupons via Ads and Redemption

Consumers are airdropped NOIZ tokens that work like coupons on advertiser websites. A smart contract, set by the advertiser, determines the necessary requirements a consumer must meet in order to redeem the tokens for the product or service that is offered in the coupon.

Consensus-based Advertiser / Ads Approval

Ads and advertisers, who are otherwise approved by default, can be moderated by consumer consensus, keeping malicious advertisements out of the network. This will help NOIZ remove ads engaged in malicious activities or even wrongful business practices.

Consensus-based Publisher / Content Approval

Just like how the consensus would decide if the advertiser and its CSR activities are truly beneficial to the
community, the same consensus mechanism may decide if the content of a publisher is appropriate and does not promote fake news or malicious software.

Consensus Powered Social Impact Funds Release

With each coupon redemption (as described in 5b.iii) NOIZ tokens will be donated to social impact projects using smart contracts. Different social impact projects can be registered as the beneficiaries of the tokens. Users of NOIZ tokens will have an option to not only donate to these causes but also vote on which social impact projects should receive the monthly charity tokens along with how many.


Author of article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517

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