MILC Blockchain Project Targeting Addresses The Global Market of Media Licence Trading

Online video publishers such as daily newspapers, print magazines or large online information portals have an insatiable hunger for high-quality moving image content on their web portals because this content is greatly sought after by the global advertising industry.
Here, as well, are excellent opportunities for content providers to participate in the constantly growing online video advertising market.

What is Welt der Wunder

- Welt der Wunder TV has been established brand in high quality content and broadcasting sector for decades.
- Welt der Wunder TV broadcasts, produces and markets high-quality content. Welt der Wunder also purchases media content for its own TV stations in Germany, Switzerland, and other countries.
- Welt der Wunder has a deep network with all global leading content providers, TV stations and other media platforms and has positioned itself at the centre of the professional media industry.

Overview

The MILC blockchain project is the first of its type which addresses the global market of media licence trading by means of blockchain technology.
The blockchain execution in combination with the state of the art distribution platform, has the potential to gain significant market share. The Welt der Wunder team and the partners and their access to content owners, TV, VOD and online publisher platforms are committed to its success.

The Problem

- A significant problem lies precisely in global availability.
Global legal systems vary and differences in contract law as well as language complicate the process.
Knowing the differences is the business of professionals in the sector and is difficult for the layperson to comprehend. As yet, there are no defined standards. Consequently, most licence agreements, although very similar, are continuously being redeveloped and drawn up.
A trusted partner structure which standardises and automates contracts while offering both vendors and purchasers a high degree of legal protection and is absent.
- In contrast to music licensing, the licensing of video is considerably more complex.
The basis of a music licensing is the music file. However, a single video licence can represent several different types of files and several different contracts.

MILC Platform

- The MILC application will disintermediate the insider market. Market analysis of individual market conditions and trends are transparent through the blockchain. The resulting disclosure provides pricing orientation essential for producers.
- The MILC blockchain application will define the most important usage periods as standards and leave room for individual negotiations.
- The MILC blockchain application will provide for the contractual variations and thus precisely define the wish of the producer and the consumer.
- The MILC blockchain application provides templates for the different types of use. Every vendor can pre-define the type of use they offer. All purchasers can see which of the stated exemplary types of use are still available.
- The MILC platform provides the basis for the partial sales by providing templates.
- The broadcast status is updated and outlined in real time by the MILC blockchain application after a successful purchase. This transparency gives involved parties the exact broadcast frequency. Purchasers who only want to purchase in the second or third cycle have appropriately priced content.

MILC key advantages

- Sales data of individual markets are up-to-date and transparent providing pricing orien tation for producers.
- The MILC blockchain provides the primary usage periods as template standards while leaving options open for individual negotiations.
- The MILC blockchain provides transparency of usage types sold and those still available. This saves time for purchasers when deter mining the value of a licence.
- The MILC blockchain provides transparency of existing sales allowing for second or third evaluation cycle purchases only.
- The MILC blockchain and the Welt der Wun der founders have the reputation and indus try experience to minimise risks for purchasers and vendors.

MILC blockchain Aadvantages

- Providers of content receive an overview of the entire market of potential customers, globally. This eliminates a sales commission of 30% to 50%.
- The MILC blockchain sales platform brings providers and purchasers together and structures relevant contractual communication. Offers are visible and individual agreements can easily be negotiated.
- Video storage, in the form of a cloud-based video database, and Licensing and invoicing in the form of a smart contract blockchain.

Finally

The sales platform shall not be an empty marketplace waiting for vendors and consumers. To kick start the adoption of the platform, Welt der Wunder TV will feed the platform with several thousand high-quality programme hours directly after completion.

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✅Website: https://www.milc.global/
✅Whitepaper: https://welt-der-wunder.s3.eu-central-1.amazonaws.com/ico/pdfs/ICO_WhitePaper_WdW_EN.pdf?cache=7
✅Twitter: https://twitter.com/MicroLicCoin
✅Facebook: https://www.facebook.com/MILC-180984935788482/
✅Youtube : https://www.youtube.com/channel/UCeub3BnhjAXex0vwUuMIhaQ
✅Telegram Group: https://t.me/wdw_milc_en
✅Bitcointalk ANN: https://bitcointalk.org/index.php?topic=2432428.0
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Author of article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
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✅Source Used: Whitepaper