Sunday, July 8, 2018

Maestro a Music Platform that Acts as a Creative Ecosystem

Maestro started with such a need, to solve a problem that plagues the music industry today: namely, the unfair structure of the industry itself. Third parties, such as labels and agencies, currently reap in over 80% of generated profits, leaving artists with barely any support and struggling with financial burdens. Music player companies only exacerbate this inequality through inefficient bureaucracy.

What is Maestro

Maestro is a blockchain-based music platform comprised of a crowdfunding center and a streaming service. Maestro focuses on constructing a platform where profits are distributed fairly through the transparency of blockchain technology and thus resolves the issue of capital: the most fundamental problem that underpins the present industry.

Understanding the Market

Today's media are no longer focused on television and physical albums. Digital music profits account for 50% of global recorded music revenues, and the music market is continuously growing even now.
The structure of the music market has also changed. The focus of the industry has shifted from downloads to streamin.

The Problem

a) Value Gap
The music market is suffering from the problem of a "value gap." A "value gap" is the large disparity that emerges between the value of user-upload services and that received by the creator of the content.
Maestro Team agree that there is an urgent need to resolve the value gap and steer the industry away from the anachronistic systems that continue to stifle artists' creativity today.
b) Loss for Artists
The market's shift of focus from individual music sales to streaming has become problematic as an even more abnormal structure is formed and artists receive even less compensation for their work.
Maestro will reform the problematic structure of the music industry to provide a creative environment for all artists, starting with the ambiguity of copyright and the insufficient share of revenue received by creators.
c) Loss for Consumers
Consumers pay the full amount, even if their music consumption does not reach the level of their fixed monthly fee.

The Solution

Maestro focuses on 'capital' to solve the aforementioned problems—specifically, the costs required to produce a song. The problem of capital comes before other important issues including a fair distribution of revenue and improvement of the music industry structure. As capital is the main element that runs the current music industry, it is safe to predict that improving the funding process will provide a fundamental solution to its problems.
1.Crowdfunding for Music Production
In order to create a music ecosystem that encompasses all parties, Maestro focuses on resolving the issues of capital and of providing a fair blockchain-based streaming service. Maestro will solve these issues through crowdfunding.
Crowdfunding is an alternative financial service that enables a project or venture by raising money from numerous people.
Maestro would like to organically apply this crowdfunding concept throughout the music industry. they aim to create an ecosystem in which production costs are raised by fans and investors, and profits generated by streaming the song are fairly distributed among artists and investors. Blockchain technology will thus play a prominent role in providing funding for producing music and fairly distributing its rights.
2.Reasonable and Groundbreaking Model for Consumers
Maestro's method will bring more benefits to consumers as well. Maestro's services have reasonable pricing policies in which the consumer pays according to the number of songs they have actually streamed. If the consumer does not use any of the services provided, they are not charged. Maestro provides incentives to consumers by allowing reasonable subscription plans based purely on usage.
This funding structure provides new investment and communication opportunities for consumers. The consumer can choose to communicate directly with an artist and become an active participant in their project. If the project they have funded is successful, they can expect a share of the profits based on the amount of their investment. Maestro is the first blockchain platform through which consumers and artists can help each other for mutual benefit.

Finally

Maestro focusing exclusively on creating a new music ecosystem that can support all artists, production companies, and investors, using blockchain technology and considering appropriate incentives for each party.
Maestro Team believes that for both music and its industry to thrive, they must provide an environment focused foremost on promoting the creative efforts of artists and guaranteeing their fair compensation. Therefore, they propose a blockchain-based music platform that acts as a creative ecosystem established on virtuous cycles of mutual cooperation between creators and consumers.


Author of article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517

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